THE ISM OPPORTUNITY
That’s where we come in. . .At Indie Style Market – Our Business is Your Business!
We exist to be the retail face for your indie brand in Memphis. Whether you sell online, at craft shows, or to other stores. We think that Indie Style Market offers you – The Maker – the best opportunity to grow your business.
The vision for the retail part of the business is to be the Whole Foods for indie products. Not just one jewelry or bath & body products indie brand but several. Variety is the spice of life and our goal is to be a store where everyone can find just the right indie brand that suits their fancy. We provide the framework - the space, store fixtures, signage, POS, packaging - while the indie design community provides the products.
When you think about ISM, don't think craft mall with individual displays think gift shop! The booth layout works well for craft shows and festivals which last only a day or two. Our goal is to be around for at least the next 10 years so we must create a customer-centric layout with like-products together - sometimes on the same fixture.
Take Mavis, a busy mother of two who works full-time and who stops by the shop on her way home to pickup a birthday gift for her Mom. She wants to buy her a handbag. Which do you think she would prefer? Wandering around the store for 30 minutes looking at the individual displays of each of the 5 handbag brands we carry -or- going right to the handbag section and seeing the work of all 5 in one place?
To help you envision what ISM will be, here are some stores doing something similar:
The Beehive - Atlanta, GA
Handmade Galleries - Los Angeles, CA
Brooklyn Collective - Brooklyn, NY